Stop me if you’ve heard this before. Yahoo is offering a free coffee this Friday if you set your homepage to Yahoo. That’s right, there’s a huge advertising campaign hitting the airwaves from Yahoo as it tries to gain some marketshare from competitors Google.

This might fall into the category of “too little too late”. Coffee is a big time FREE incentive to most North American consumers, but I don’t think this will bring Yahoo back. Get your freebie fast, Starbucks didn’t do so well with this marketing strategy.