Some Like It Hot
Coffee giant Starbucks is in the news in a bad way, no one wants this kind of publicity. It appears that they provided an invite to their empolyee’s to print and copy a coupon for themselves, family and friends to enjoy a FREE large iced drink at their stores.
Much to the surprise of Starbucks, the freebie has exploded in an all out frenzy. What a marketing disaster. Is Starbucks that out of touch with the public perception of FREE anything. A confused and betrayed customer has decided to embark on a class action lawsuit for $144 million.
Guess coffee has increased in value lately, wonder how the giant coffee maker will brew themselves out of this mess. And you thought their prices were high now, wait until the bean counters tally up the damage from this hot pot of coffee.


